Universe of Entertainment Campaign
by Dave Hunt - 2007/11/04 6:28pm
In conjunction with the release of the new 40GB model of the PlayStation 3 in North America, Sony has also launched a brand new marketing campaign for the system. The campaign features various commericals and websites with a "Universe of Entertainment" theme, featuring various first party titles and exclusive playstation features like Home, the PS Store, and the PlayStation Network.
The commericals can be viewed at the official PlayStation Blog:
http://blog.us.playstation.com/2007/10/31/new-ps3-tv-ad-campaign/
The website has a similar theme, but features a highly interactive scrolling universe with various three dimensional boxes, each featuring information and media on various highly anticipated PlayStation 3 games. The website can be viewed here:
http://ne.au.playstation.com/ps3gamesuniverse/